This ad really bugs me.

Especially when the guy in the suit snidely says,

“The point of innovation is to make actual money.”

My inner geek is offended.

The attitude reeks and so does the staged dichotomy. In the commercial the suit is portrayed as the omniscient being, and the poorly attired IT guy (geek) is lacking business sense. In the real world the guy with the avatar is also the guy connecting with his peers using various types of social media. He may not always be…